Acumen Product Marketing
ACUMEN Product Marketing Module
Product Marketing Module
ACUMEN Book integrates all processes and functions into a single interface for book publishers, enhancing output through publishing-specific capabilities. It enables faster access, analysis, and creation of important data, allowing publishers to surpass industry norms. Acumen Books implementation helps in the automation of manual tasks, benefiting everyone from the editing team to the sales and marketing teams. It is a system that not only informs them of the most recent product changes but also expedites and moves things ahead.
Features of Acumen Product Marketing Module-
- As a communication format, it enables the delivery of comprehensive product information in a common format to wholesalers and distributors, major retailers, data aggregators, and affiliate businesses.
- By offering a model for the information and organization of a product record, ONIX has encouraged the development of stronger internal information systems that can compile all the “metadata” required for the description and promotion of both new and backlist titles.
- Additionally, advanced information sheets, catalogs, and other promotional materials can be created using the same basic data.