Email s an expanding and cost-effective tool for mass marketing and business communications. The Email List Management optional module makes it possible to send email to groups of members from within ACUMEN.
Key Features Of eMail List Management
Email Lists can be set up for different purposes, e.g. newsletters, author readings or new product announcements.
Email List members can be ACUMEN Customers, Vendors, Authors, Reps, Contacts or Unlinked Members (a record type that requires only an email address.)
Subscribe-Unsubscribe can be maintained automatically, manually, or a person at your company can moderate the process.
KTML email messages enhance your marketing's visual appeal.
NB Messaging allows you to test the effectiveness of your offer and content.
Open rate, click-through rate and bounce tracking provides market analysis information.
Merge fields can personalize Email messages. information from throughout the ACUMEN database can be merged.
An Unattended Workstation can handle Email List functions. No additional user license is needed this workstation.
Bounce back messages (undeliverable mail due to busy servers, full mail boxes, etc.) are automatically handled by the system. A limit can be set and, if the number of allowable Bounce backs is reached, the email address is automatically removed from the list.
Anyone can subscribe as an unlinked member. Every time a new Customer, Contact, Rep, Vendor or Author record is created, ACUMEN automatically searches unlinked members for an email address match and converts the unlinked member record, if possible.
When a quick, one-time message is all that is needed, Mass eMail can be sent to a small, user-selected group of ACUMEN customers, vendors, authors, reps, or contacts.
For very large mailings, the ability to off-load mailings to a faster server or control the amount of email sent at set intervals are powerful features.
Learn how Acumen Book Implementation can help you manage your inventory on-the-go, make wiser decisions, and steer your publishing company in the right directions.